Dr. Min Basadur is Professor Emeritus at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of innovation and applied creativity with years of experience in building innovative thinking, and strategic problem solving capabilities across organizations. He has helped numerous industry leaders, including Procter & Gamble, BASF, Ebay, Microsoft, John Deere, Cancer Care Ontario, Frito-Lay, PepsiCo, Goodrich, Ford and Pfizer to involve employees at every level in using their ingenuity to generate hundreds of millions of dollars in new products, services and revenues and cost improvement innovations. His work is noted for its applicability and scalability within organizations. He has also consulted extensively with governments, health care and educational institutions. Experiencing CPSI in 1971, Min became a lifelong friend and colleague Sid Parnes, developing Sid’s research and teachings into real world application. At Procter & Gamble, Min created a corporate-wide applied creativity consulting practice that continues to thrive today through the corporate P&G GYM capability. Dr. Basadur received three U.S. patents and earned an award winning PhD in Industrial/Organizational Psychology at the University of Cincinnati. Min founded Basadur Applied Creativity building a unique body of knowledge using the scientific method and clinical design to validate the Simplexity™ methodology and tools in real world industry applications. Min’s scientifically rigorous approach earned him the right to be published in top peer-reviewed scientific and industry journals. His credentials include developing an international network of consulting colleagues. His Simplexity Thinking™ system and the Basadur Innovation Profile™ are used globally. His books, The Power of Innovation and Design-centered Entrepreneurship, became instant CEO need-to-reads.