• Certificate of Attendance: You will receive a certificate upon completion of this training program.

  • Continuing Professional Development (CPD): You will receive 1.0 credit hour upon completion of this program.

About this workshop

Dr. Cooper begins by providing insights into why new products fail, what separates the winners from the losers, and how to build these success drivers into your next new-product project. He then provides an introduction to his Stage-Gate system, now used by leading firms globally to drive new products to market, quickly and successfully. This gating system incorporates best practices into a single operating model, which guides the development team and also provides for project governance by management – all with the goal of increasing the odds of success. Cooper shows how Stage-Gate works – what the Stages are, how Gates work, and how they help you select the best projects for development. He then outlines the latest versions of Stage-Gate, including Iterative Development and Lean Development. Finally Cooper spends time on Agile-Stage-Gate, and how it integrates concepts from software development with tried-and-proven gating methods to achieve faster and more productive new-product development.

Biography

Dr. Robert Cooper

Dr. Robert Cooper is President of Product Development Institute Inc.; ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada.

Dr. Cooper is a world expert in the field of new product management. Bob is the father and creator of the Stage-Gate® system, now widely used by leading firms around the world to drive new products to market. He has helped hundreds of leading corporations design and implement his Stage-Gate® new products process. 

Bob is a thought-leader in the field of product innovation management. He is one of five Crawford Fellows of the Product Development & Management Association (PDMA). He’s published over 130 articles in leading journals on new product management. He is three times winner of the prestigious Maurice Holland Award from the Industrial Research Institute, Washington; five times winner of the UK’s award for the best article in the publication R&D Management; and the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written eleven books on new product management, including the best-seller, “Winning at New Products 5th ed” which has become the ‘bible’ for new product development; and “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment

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