TechConnect is a technology focused; user centric approach to technology commercialization that starts by understanding the fundamental competitive advantage offered by a new technology, and which job it can do better than alternates. Embedding these advantages into a sequential process often involves recognizing that there is no market for a technology (learning from failure), but for opportunities that offer a unique market fit, the technology can be used to create a sustainable high potential venture. TechConnect is run as a multi-disciplinary graduate course or a 3 day multi-stakeholder intensive workshop, during which participants are introduced to a series of canvasses, to help them navigate through the complex technology commercialization process. Participants present completed canvases to the group, and based on the feedback, make the decision to continue, pivot, or kill their project. Those that pivot have to represent their revised canvas, while those that kill their project must choose to join another one.